Help your business build and manage catalogues and offers
Staying competitive with new product offerings is critical to business success, yet managing product and service bundles, and marketing offers can be complex. Sterling Catalog and Offer Management improves business responsiveness by allowing your business to easily build and manage product and service catalogues, plus target offers and promotions, to meet and adjust to the constant changes in customer, partner, and overall market demands.
- Gain control over catalogues – Provides you with a centralised catalogue repository of products and services that can be easily managed by business owners and adapted based on changing customer and market demands. It aggregates products from multiple vendors into a single catalogue and gives you full control over product pricing and catalogue updates. It also includes parts assembly capabilities – to manage all aspects of ordering product parts.
- Offer personalised marketing and merchandising – Allows you to leverage behaviours and profile information from all channels to proactively target the most compelling offers to your prospects, customers, and partners. Marketing capabilities combine demographic data with real-time interaction and past purchase history to create true, ‘real-time’ customer and partner segmentation which in turn allows companies to easily define, create, and manage targeted online promotions to cross-sell and up-sell additional products and services
- Enhance the interactive buying experience – Allows your customers to interact seamlessly with your brand and purchase across all available channels by providing enhancements such as cross-channel gift registries, personalised wishlists and templates, split payments, gift cards, shipping discounts, and coupons.
- Achieve cross-channel excellence – Utilise across multiple selling channels, which include Web, call centre, store, and field sales. Each of these channels use Sterling Catalog and Offer Management to guide prospects, customers, partners, sales, and call centre representatives in managing and building product and service catalogues based on the changing customer and market demands.
A complete solution
Sterling Multi-Channel Selling includes these additional, integrated solutions:
Configure, Price, Quote – Automate the process of configuring, pricing, and quoting for complex products and services.
Order Management – Aggregate orders from multiple channels to create a single view of demand, inventory and supply across complex, global networks.
More information
Sterling Catalog and Offer Management Solution Overview
